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What is Word of Mouth Marketing?
Word of Mouth is as old as commerce and trade.
Before television, if someone wanted to know who was the best baker to go to for bread, or the best cooper (maker of barrels) or gunsmith, they'd asked someone.
If their neighbour or friend or work colleague recommended a business in the next village, they would use that business. And if they discovered that the bread was good, or the barrels round or the guns accurate, they themselves would ultimately recommend the business to others.
This was word of mouth at it's most basic.
In the year 2010
Today we have ten thousand advertisements assaulting our senses each day, and all of the advertising businesses claim to be the best. But who is right?
The fact is that we still use Word of Mouth as our MOST EFFECTIVE business search tool.
Imagine that your dentist retires and you need a new one. Do you...
Choose the dentist with the biggest advertisement in the local directory?
Search on Google and choose the dentist at the top of the search results?
Ask your friends who they use and recommend, and then choose the dentist with the most and warmest recommendations?
If you chose the last option, that's Word of Mouth in action.
But not every situation allows you to Ask a Friend. Which is where iplug comes into the picture...
Word of Mouth with iplug
The problem today is that not everyone has enough friends, neighbours and colleagues to cover every business that they may wish to use in their lifetime. What if no one you know has ever used a tattooist?
iplug allows strangers to post their recommendations online, where you can read them and make your decision regardless of which PR firm the company hired or how much they paid for their advertising.
Using iplug
With iplug your customers have the opportunity to spread the 'word of mouth' so much further. Intending customers need not search for someone who has used you before – they can see what these people have to say about you on iplug.
Furthermore, you don't have to wait for people to find your listing on iplug either – you can point people to your Plug Rating and your word-of-mouth recommendations in your signage, your advertising and on your own website. This adds credibility to any claim you might make in your marketing.
iplug is Word of Mouth on steroids!
For information on Plugging, the benefits of Listing Your Business, Finding a Business to use or Fundraising with iplug, click on one of the following links...
